Despite being the highest-selling genre in fiction, romance is often dismissed as shallow, unserious, or a “guilty pleasure.” But when we look at its history, impact, and cultural evolution, it becomes clear that romance isn’t just real reading. It's one of the most powerful forces in publishing. Today, we’re unpacking how romance became so popular, why it dominates the industry, and why it still struggles for respect.

Bookish opinions that might get your panties in a twist.

Whether you’re a fan of Ann Rice’s Vampire Chronicles or Stephani Meyer’s Twilight Saga, I’m sure we’ve all been seduced by one or more broody, blood sucking love interests.